• Andrea Eastman-Mullins

Office Hours: Teaching Blue Ocean Strategy with Steve Brookstein of SUNY Geneseo

Updated: Feb 1

Out of necessity, faculty have creatively transformed their classes since the pandemic began. In this series, West End Learning celebrates their efforts and shares best practices, lessons learned, and recommended resources that extend into the future of higher education.


Steve Brookstein, VanArsdale Chair in Entrepreneurship at SUNY Geneseo explains how he teaches the Blue Ocean Strategy with open educational resources in this clip from the webinar, "Beyond the Book: Innovations in Teaching Entrepreneurship with OER," sponsored by Syllect. Steve provides quick, impactful data for students to consider while learning about entrepreneurship. “My audience is the TikTok generation,” he says, so he plans his courses and lessons to keep them engaged.


After inheriting a curriculum in commercial ideation, Steve used the Blue Ocean Strategy as a foundational concept. It allows students to review existing successful business models and come up with ideas for new businesses in the same industry that can operate in a vastly different way. Steve covers which resources he uses including examples of Cirque du Soleil and Warby Parker.



 

Find more ideas for teaching entrepreneurship with Syllect. Learn more >>


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